K. Marshall Cook is a shareholder in Hirschler
Fleischer's Business Section and oversees the firm's
health care practice. He has represented the interests
of physicians and other health care providers exclusively
since 1993. His experience in the organization,
management and operation of Virginia's only
statewide Independent Practice Association (IPA),
as well as the negotiation of a joint venture HMO
with the nation's second largest health care company
and current managed care contract negotiations on
behalf of some of Virginia's largest physician
groups, provide him not only with the most current
skills in health law, but also with practical, operational
knowledge of the practices of health care
professionals and insurers alike.
In 2003, Mr. Cook authored a handbook titled
"Managed Care Contract Negotiation: A Discussion
of Virginia Law, Contract Terms and Negotiating
Tips," described by the President of the Virginia
Academy of Family Physicians as "a stellar synopsis
of managed care contracting and negotiating
techniques." He regularly lectures at meetings of
state, local and specialty medical societies and,
each spring, also authors and publishes a detailed
summary of health care legislation enacted by the
Virginia General Assembly.
Mr. Cook brings significant contract negotiation,
business and governmental expertise to his clients:
- Negotiated managed care provider agreements for
a 37-physician group with four payers representing
less than 40% of the group's patient base but
resulting in additional first-year revenue for the
group exceeding $1.4 million.
- Assisted in the negotiation, final agreement and
financing of a multispecialty medical group disassociation
from a physician practice management
company.
- Now serves as General Counsel for the Virginia
Academy of Family Physicians, Virginia's largest
specialty medical society, representing more than
2,500 family physicians practicing in Virginia.
- Registered lobbyist for health care matters at the
General Assembly of Virginia.
- Organized and served as Chief Operating Officer
of Virginia's only statewide IPA with 6,000+
contracted physicians.
- Served as General Counsel of the Medical Society
of Virginia, performing all legal work for Virginia's
only statewide physician trade association, as
well as the society's for-profit subsidiary and
non-profit foundation.
- Served as Deputy Attorney General of Virginia
from 1990-93, supervising one of four legal
divisions of the Office of the Attorney General
of Virginia, seven Senior Assistant Attorneys
General, and 18 Assistant Attorneys General.
His peers named Mr. Cook among "Virginia's Legal
Elite" in health law in the December 2003 issue of
Virginia Business magazine. A Phi Beta Kappa
graduate of the University of Richmond, he received
his law degree from Richmond's T.C. Williams
School of Law, where he was a Williams Law
Scholar. He is a member of the Virginia and
American Bar Associations and serves on the Board
of Governors of the Health Law Section of the
Virginia State Bar and as Commissioner in Chancery
for the Circuit Court of Goochland County.
Mr. Cook was named to Virginia Business Magazine's 2007 List
of "Legal Elite."
Articles
The Virginia Law on
Unclaimed Property
